What Happens When You Neglect Innovation
Econic
JUNE 27, 2019
It was a seemingly unstoppable merger. Two of American’s most trusted, most well-known, and most well-liked brands were merging together – Kraft and Heinz. Add to that the fact that Warren Buffett’s company, Berkshire Hathaway, was the one brokering the deal, and it seemed to be a match made in heaven. Like all of Berkshire Hathaway’s companies, the goal for Kraft Heinz was not to disrupt the market or to be big and bold; the goal was simply “don’t lose the investors money.”.
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