Sun.Sep 12, 2021

Examples of Lateral Thinking in Marketing

Destination Innovation

Brand marketing offers tremendous scope for lateral thinking. In the UK there are several price comparison sites for services such as car or house insurance. How can you differentiate yourself? One of the most well-known brands is Comparethemarket.com.

Solving The Productivity Puzzle

Digital Tonto

In theory at least, reviving productivity shouldn’t be that complicated. It seems that everything we need to do we’ve done before. We built the most effective scientific architecture the world has. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

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The Dreaded Perfect Entrepreneur

Innovation Excellence

GUEST POST from Arlen Meyers “Perfect is the enemy of good” is a quote usually attributed to Voltaire. He actually wrote that the “best is the enemy of the good” (il meglio è nemico del bene) and cited it as an … Continue reading → Entrepreneurship

REIMAGINING DISCIPLINE

Idea Champions

Soon after launching my new online course on the creative process, I began talking with the people who enrolled. I was curious to learn, from their perspective, what kind of obstacles they were facing -- the "stuff" that got in the way of manifesting their own creativity.

Bridging the Online and Offline: How to Apply Product Thinking to Expanding Your eCommerce Business

Speaker: John Cutler, Product Evangelist and Coach at Amplitude

In a post-COVID world, online retailers are forced to reevaluate their position and address the challenge of adopting new customer experiences. Even brick and mortar businesses are integrating more digital approaches to CX -- testing out loyalty programs and subscription-based models. Join John Cutler, Product Evangelist and Coach at Amplitude, for this enlightening discussion on the current state of the ecommerce landscape.