Pinterest is a wealth of information. A virtual pinboard filled with ideas, recipes, inspirational quotes, useful imagery, and much, more more. It’s likely that you’ve encountered it during one of your many trips down an Internet rabbit hole and it’s even more likely that you’ve recently spent a lot of time on there during the quarantine to quell your boredom.
If so, I have some good news for you. For Google is launching Keen, an AI powered Pinterest competitor that will help you find content relevant to your interests. When all is said and done this new service may even be much better than Pinterest in the long run.
But what exactly is it? If you’re keen to find out The Google blog explains:
“On Keen, which is a web and Android app, you say what you want to spend more time on, and then curate content from the web and people you trust to help make that happen. You make a ‘keen,’ which can be about any topic, whether it’s baking delicious bread at home, getting into birding or researching typography. Keen lets you curate the content you love, share your collection with others and find new content based on what you have saved.
You can curate for yourself or for other people. Just as my wife found resources to help me learn about birding, you can use Keen to build a collection of your best resources on a topic you know well and share it with people who would enjoy your curation. The keens can be private or public, so you control what is shared and who can contribute.”
That idea of building collections and sharing them with others especially appeals to me. I wouldn’t necessarily want to keep track of anything for myself but I would gladly curate a Keen of new ideas, hiking information, travel tips, or anything else relating to one of my primary interests for other people.
And if Keen is successfully able to leverage Google’s unparalleled AI expertise then it’s likely that these Keens that I would put together would be incredibly useful, filled with relevant information from a wide array of sources that I probably never would have discovered on my own. So, look out Pinterest. Business is about to pick up!
Is Keen the Greatest Idea Ever?
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