How Value Co-Creation can Boost Your Innovation Process Significantly
HYPE Innovation
FEBRUARY 2, 2018
No matter the industry, co-creation of value is a hot topic. Marketing specialists swear by it; manufacturers and service providers try to integrate it in their innovation practices; researchers study it. Value co-creation happens within networks and enable individuals, groups and organisations to connect, collaborate, solve problems and satisfy heterogeneous needs and expectations together.
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