Tue.Jan 14, 2020

Six Questions Leaders of Change Must Answer

Destination Innovation

If you want to lead a transformation in the business, then you have to sell the idea over and over again to people throughout the organisation. In particular, the leader has to answer these questions which are present in people’s minds even if they are unspoken. Why do we need to change?

Change 141

Innovation Services: In-House or Outsourced?

IdeaScale

When you should outsource is a tough question to answer. The idea of “outsourcing” innovation can seem contrary to the whole concept. Isn’t innovation supposed to be about tapping the potential of your employees while engaging with them on a creative level?

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Why You Should Look Outside Your Organization to Create Impact

HYPE Innovation

There is a lot of talk nowadays about purpose, value, and worth at both the individual and organizational levels. Take this recent headline from The Economist: “What Companies Are For.” It’s a profoundly philosophical topic – and one that every company should carefully dissect. Sustainability

Step-by-Step Learning vs Creative Learning

Game-Changer

Are you the type of person who seeks recipes and follows them to the T? Most people are. This is one of the things I dislike about the innovation space, where there’s a whole industry devoted to spreading innovation methodologies. The reason they exist?

Indistractable: How to Control Your Attention and Choose Your Life with Nir Eyal

Speaker: Nir Eyal

Ever get the feeling the world is full of too many distractions? Research shows the ability to stay focused is a competitive advantage, in work and in life. However, in an age of ever-increasing demands on our attention how do we stay productive and stay sane? In this webinar, Nir provides research-backed, practical advice, and memorable strategies for managing distraction and our time. Nir Eyal shares findings of his five years of research into how to master what he calls, "the skill of the century," the power to be "Indistractable."

Top Strategy and Innovation Books of 2019

Innovation Excellence

The best strategy & innovation books deliver new insights, examples and tools for reinventing business.

Directorates Pay a High Price for Ignorance

InnovationManagement

Of the many risks that directors should be aware of, innovation is the most complex. A corporation that invests in innovation risks failure.

More Trending

How Downturns Impact Innovation Teams

Innovation Leader

”In a time of business contraction, innovation initiatives tend to be identified as an easy place to cut,” writes former Adidas Group innovation leader Sean Bayrakal

Global Protectionist Policies Are Testing Canada’s Economic Resilience

Innovators Alliance

We’ve officially entered into a new decade. But there’s no sense in looking too far ahead at what the future holds for the Canadian economy. 2020 will have enough developments and intrigue of its own.

Why Instagram should be part of your Marketing Puzzle

IdeaSpies

There is value in making sure that Instagram is an essential part of your marketing machine – a small part perhaps, but definitely not the only part responsible for the “heavy lifting” of turning complete strangers into fanatical returning customers.

Service Businesses Offer 3 Types of Products. The Most Powerful Ones Are Tools–Here’s Why

Stephen Shapiro

Sometimes the best way to grow your business is to stop telling customers what to do… No matter what business you’re in, you want leverage. Leverage simply means getting the greatest returns with the least amount of energy.

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Building Healthy Innovation Ecosystems for Your Projects

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

In this webinar, Nick Noreña will walk through an Innovation Ecosystem Model that he and his team at Kromatic have developed to help investors, heads of product, teachers, and executives understand how they can best support innovation in their own ecosystem. He'll also go over metrics we can use to measure the health of our ecosystems as we build more resources for innovators.

West Midlands Academic Health Science Network turns to Wazoku to capture the innovations to transform health in the West Midlands

Wazoku

Innovation platform gathers ideas from business, tech, academia and more to combat obesity, low life expectancy and a range of other health challenges.

The Baggage Claim Story

Stephen Shapiro

One of my favorite speech stories is also featured in my next book, Invisible Solutions … If you’ve flown recently, you’ve probably experienced the frustration of dealing with luggage.

Seizing the day with principles of Improv Comedy | Anil Abraham | TEDxSJMC

Rmukesh Gupta

One of the things that I talk about in my book Thrive , is about the mindset of “Yes And” This comes from the world of improvisation comedy.

Customer engagement: keys to success and loyal clients

ideas4allinnovation

Innovation, confidence-building and horizontal communication between brand and consumer, as well as the values a brand promotes and puts to practice through its actions, are pillars on which customer engagement is built , according to a recent report by Salesforce, “State of the Connected Customer”. . Companies today face the challenge of rethinking how to reach hyper-connected consumers, empowered by technology both in their shopping decisions (via a practically unlimited offer only a click away ) , and as prescribers of products and services. 54% of customers demand new forms of interaction with companies. – State of the Connected Customer (Salesforce, 2019). Customization and other keys to customer engagement. However unique each consumer may be, they share many values and opinions. For example, if a product or service is innovative or useful, whether it is perceived as expensive or inexpensive, or if it is marketed by a friendly brand. Finding and understanding that common ground enables the construction of a product and user experience that, from a global perspective, covers each customer’s needs. According to Salesforce, this requires: Offering products that are innovative, unique… and useful. 90% of consumers demand greater customization in the products they consume. And 85% applaud the launch of new product references and categories, even if this may not always be supported by sales figures. From many points of view, product innovation occurs whenever the product resolves a real need in the market and the company launching the product obtains a profit. The use of listening and co-creation channels with consumers enables the capture of their insights and ideas , which can be used to launch products. Said insights shorten the product development cycle, as more people participate in the gestation process; and they also reduce the risks inherent to a launch, as these products are born with a prior endorsement from consumers. Drive a community where you co-create with your consumers. Discover our software and methodology for collaborative innovation. Understand that a company is not only a product. 77% of consumers look for something more than a product in a company. What the company says (values) and does (practices) has an influence on what consumers buy and on their loyalty toward a given brand. Increasingly, companies look for a global benefit around the world, which complements their economic profit. And given their capacity to have an impact, they are open to collaboration with different collectives in society. Being close to customers, incorporating the consumer’s voice. According to Salesforce, 64% of consumers demand alternative communication methods from companies, different to traditional channels. In the aftermath of the emergence of social media, they are looking for channels that delve even deeper in the possible interaction with brands. free ebook [pdf] : Claves para co-crear con clientes y consumidores. Vertical communities around areas of interest shared by brand and consumers, or the use of platforms where they may co-create in real time or share their preferences regarding products they wish to consume… these are some of the channels that deepen the two-way communication and increase transparency. Traditionally, consumers were passive elements (they consumed advertising in different formats, such as press or TV) , later they became active elements (dialogue with brands as equals, for example, in social media) and now they are creative : they participate in a brand’s construction and innovation, as one more part of the process. Discover our ‘Universe’ software to launch a community where you can co-create with your clients and consumers. Success stories in client co-creation (free pdfs). Tourism. Hotusa Group: insights to redefine the client experience. Retail. Alain Afflelou: an optical group committed to co-creation. Consumer goods. Vicky Foods: innovation with consumers. **The report “State of the Connected Customer” published by Salesforce includes interviews with over 8,000 global consumers. It is available for download here. The post Customer engagement: keys to success and loyal clients appeared first on innovators. Cocreation

Legacy ECM: 4 Key Reasons to Modernize

Speaker: Chris McLaughlin, Chief Marketing Officer and Chief Product Officer, Nuxeo

After 20 years of Enterprise Content Management (ECM), businesses still face many of the same challenges with finding and managing information. Join Chris McLaughlin, CMO and CPO of Nuxeo, as he examines four common business challenges that these legacy ECM systems pose and how they can be addressed with a more modern approach.

#1,597 – David’s Disposable

Greatest. Idea. Ever.

What’s old is new again.

Leading R&D and open innovation: Austin Kozman, PhD, R&D Director PepsiCo Technology Ventures (PTV)

Xinova

Leading R&D and external innovation: A conversation with Austin Kozman, PhD, R&D Director PepsiCo Technology Ventures (PTV) On potatoes? The Boston biotech founder thought the PepsiCo R&D executive was talking crazy. Why would anyone want to use a cutting-edge biological cell disruption technology on… potatoes? But R&D Director PTV, Austin Kozman, Ph.D., is a […].