Believing Our Own Lies
Michael Michalko
APRIL 16, 2022
Leon Festinger was an American social psychologist, responsible for the development of the Theory of Cognitive Dissonance, which suggests that when people are persuaded to say things and to behave in ways that are inconsistent with their beliefs, an uncomfortable psychological tension is aroused. This tension will lead people to change their beliefs to fit their actual behavior, rather than the other way around, as originally thought.
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