Thu.Sep 09, 2021

Creating a problem statement as a startup or corporate venture

Articles from GroundControl

Often, a startup idea begins with the idea for a solution. Although this makes sense, it is the problem of a customer segment that is the starting point of your startup. You need to make sure to find a real customer segment with a real problem before working out a solution, you do this by […].


Podcast S6E131: Colin Hunter – Building playgrounds for innovation

Idea to Value

On this episode of the Idea to Value podcast, we speak with Colin Hunter, CEO of Potential Squared and author of the upcoming book Be More Wrong.


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Why Is Great Customer Service Rare?


What makes a business stick positively in the mind of its customers? It’s many things, but I’d argue that service is a big sticking point. Providing a great customer service will never be bad business , and boy do most businesses have a lot to improve in this area.

The best ways to have good ideas? Have lots of bad ideas!

Idea to Value

At the end of the day, we all want to produce creative and innovative work that is high quality and remembered. But how do we get to these high quality ideas? Many people get paralysed by the fear of producing something which is not good enough.

Bridging the Online and Offline: How to Apply Product Thinking to Expanding Your eCommerce Business

Speaker: John Cutler, Product Evangelist and Coach at Amplitude

In a post-COVID world, online retailers are forced to reevaluate their position and address the challenge of adopting new customer experiences. Even brick and mortar businesses are integrating more digital approaches to CX -- testing out loyalty programs and subscription-based models. Join John Cutler, Product Evangelist and Coach at Amplitude, for this enlightening discussion on the current state of the ecommerce landscape.

No Regret Decisions: The First Steps of Leading through Hyper-Change

Innovation Excellence

Workplace change has never been at a higher rate or faster pace than now. Everything from consumer preferences to product sourcing models is in flux.

4 Industry Challenges Faced by the Food Industry


The food and beverage industry is one of the most tightly regulated and hardest to compete in. The recent pandemic showed how essential the industry is, but how fragile it can be as well

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Protecting Your Biggest Asset: How To Invest In Your Employees


Talent is the most valuable asset for any company. It's essential to invest in training and other development opportunities to allow your employees to stay on top of their game, but it's also crucial to protect your talent from outside forces

These Mexican startups will participate in the third MIDE International Bootcamp in Spain, see the complete list

The 16 startups chosen for the third edition of the Bootcamp organized by the MIDE platform (Madrid Innovation Driven Ecosystem) come from Spain, Mexico, Chile and Peru. Startups

What Does It Really Take to Learn Anything from Somebody Else?

Idea Champions

Since 1987, I have been providing consulting and training services to a wide variety of forward thinking organizations who have recognized their need to raise the bar for creative thinking, innovation, and teamwork.