Collaboration is the new competitive advantage
IdeaSpies
APRIL 16, 2019
In 1985, a relatively unknown professor at Harvard Business School named Michael Porter published a book called Competitive Advantage , which explained that by optimizing every facet of the value chain , a firm could consistently outperform its competitors. The book was an immediate success and made Porter a management superstar. Yet more recently Porter’s thinking has been called into question, most notably by Rita Gunther McGrath in her book The End of Competitive Advantage , which argu
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