You don’t need to invent everything new to be innovative
Idea to Value
OCTOBER 20, 2021
A lot of innovation teams think that in order to be innovative, to be really creative, you have to be completely original. That means, that you need to create everything yourself. Even if it means starting from zero, where parts of what you need already exist in the market and can be used freely. This could not be further from the truth. And innovation teams which try to do everything themselves end up wasting a huge amount of time and resources because they reject ideas and knowledge which was
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