Innovate and Persuade with a Well-Judged Nudge
Destination Innovation
AUGUST 3, 2017
Behavioural nudges are clever policy tweaks often used by governments to influence the choices that people make. They are often found to be more effective and less costly than direct actions such as quotas, taxes or subsidies. Here are some simple examples: Putting calorie counts on menus encourages people to make healthier choices – salads instead of french fries.
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