Jeffrey Phillips

FEBRUARY 5, 2018

There's an old marketing adage that you sell the sizzle, not the steak. Sell the benefits, not the features. I wonder, as I watch Super Bowl television ads, how many marketing people have forgotten the basic tenets of their craft. This isn't to say that the ads aren't catchy, funny, endearing and often engrossing. But sometimes the ads are so interesting or so well developed that they neglect to tell us what they are for.

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Marketing Innovation Processes Tools Trends 113

Innovation Excellence

FEBRUARY 5, 2018

You already know that “culture eats strategy for breakfast.” When do you start paying attention to your company’s culture and changing it? My research made me realize that the reason people are more creative when they work in startups than when they work in mature companies is due to the difference in culture of those two types of companies.

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Culture Culture of Innovation Creativity Strategy 46

Wellspring

FEBRUARY 5, 2018

What are Invention Disclosures? Invention disclosures are the beginning of the patenting process. At its core, an invention disclosure is the first notification that an invention has been created, and establishes the description and chronology of an invention.

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Innovation Excellence

FEBRUARY 5, 2018

True story. A brilliant engineer, one of the smartest people I’ve met, was confident that his 6-year old daughter would win the annual school science contest called the Great Egg-Drop Challenge. As the name implies, the challenge was to design a package that would protect a raw egg from breaking when dropped from the school.

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Groups Design Strategy Strategy 43

Speaker: Kevin Kai Wong, President of Emergent Energy Solutions

In today's industrial landscape, the pursuit of sustainable energy optimization and decarbonization has become paramount. Manufacturing corporations across the U.S. are facing the urgent need to align with decarbonization goals while enhancing efficiency and productivity. Unfortunately, the lack of comprehensive energy data poses a significant challenge for manufacturing managers striving to meet their targets.

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Innovation 360 Group

FEBRUARY 5, 2018

Get accredited as an Innovation360 Group Licensed Practitioner and learn how to use the i360 approach : assessment of innovation capabilities with InnoSurvey® to make evidence-based recommendations how an organisation can become more innovative. InnoSurvey® is the most comprehensive strategic tool for growth and innovation allowing you to assess innovation capabilities, strategy and culture.

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Case Study Training Analysis Data 40

Innovation Leader

FEBRUARY 5, 2018

Innovation Leader's Scott Kirsner and Kyle Nel, the former Executive Director of Lowe's Innovation Labs, discuss best practices for scouting trends and emerging technologies.

Trends 40

Trends Technology Innovation 40

Idea Champions

FEBRUARY 5, 2018

Here's one of the dirty little secrets of corporate brainstorm sessions: When they are led by upper management, department heads, or project leaders, they usually get manipulated. Because honchos and honchettes are so heavily invested in the topic being brainstormed, it is common for them to bend the collective genius of the group to their own particular point of view.

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Brainstorming Ideation Training Groups 27

Linda Bernardi

FEBRUARY 5, 2018

US and China lead the world of research in AI. This article shows the number of deep learning publications by US and China since 2007. While most were at par in 2007, the landscape changed and US was leading the pack with a significant margin until 2013 when China has gotten ahead. Unless we are mindful in the US and pay attention to this and not get lost in our ‘assumed glory’ – China may get ahead so far that we may fall significantly behind.

Marketing 20

Marketing Company Change Artificial Inteligence 20

Idea Champions

FEBRUARY 5, 2018

Innovation is a huge topic in organizations these days. Every company is looking for new and better ways to do more with less, differentiate themselves from the competition, and unlock the hidden genius of their workforce. At the same time, many organizations are budget-constrained. Flying in an outside consultant to lead a workshop or training can sometimes be cost prohibitive.

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