Innovation as a process: Why crowdsourcing ideas isn’t enough
Wellspring
JULY 17, 2018
Crowdsourcing isn’t new as an innovation technique. We can find large-scale examples of it going as far back as the 1700s, like when the British government offered more than $26,000 to whoever could figure out how to determine longitude at sea. It’s the way we go about crowdsourcing that has changed in recent years.
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