Are you solving a problem, or do you have a solution looking for a problem?
Idea to Value
APRIL 13, 2022
They are not the same thing. An innovation is only valuable if the customer perceives value in it. And for this to happen, the customer needs to feel like the solution is addressing some sort of problem or job to be done which they have. Too many startups, founders and inventors get this equation the wrong way round. They find or develop a solution (whether this is a new technology, product, service or anything else they create), and expect that people are going to come to them to buy it.
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