Sat.Feb 02, 2019

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Is sustainability-centered marketing the way ahead?

Norbert Bol

A sustainability-centered marketing strategy is not leading to superior customer-brand relationships and fi rm performance. In general this is the outcome of a recent study by Mena et al. (2019) where they have compared three marketing strategies: Market-driven strategy with a focus on customers, employees and suppliers. Stakeholder-focused strategy that includes customers, employees and suppliers but also shareholders, communities, and regulators. .

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How to get your startup better known

IdeaSpies

The following are ways you can make your start-up well known by publicity through guest posting. What is guest posting? Guest posting can simply be defined as the act of contributing to another web owner’s or blogger’s website. How do you get started? The first step will be to search for an authority website that allows contributors. You can search over the internet for relevant sites that have blogs You can find them on social media or forums.

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Explore, engage and extrapolate to discover the pains, gains and jobs to be done of your customer

Innovation Excellence

Response-ability is all about your ability to intuitively anticipate the future and to know what your customer wants before your customer knows it. Intuitive anticipation is the main differentiator for successful, innovative companies. Looping, one dimension of response-ability, has to do with your ability to explore, to engage, and to extrapolate what your customer tells.

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Which Rock Band is the Model for your Innovative Startup?

Destination Innovation

It has been said many times that founding a startup is similar to launching a rock band. For example: You gather a small, talented team with different skills but a common passion. You practise for long hours to improve your product. You create a demo tape or prototype product to show people. You network like crazy to get exposure to the right people.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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Why It’s Important To Outsource In Your Business

The Human Factor

image source. Contributed post –. Many business owners seem to struggle with the idea of outsourcing in their business despite knowing that it will be the thing that helps them to grow and scale for success. However, it’s also understandable that they struggle because letting go of something you’ve worked very hard to build – even if it’s just something small is not an easy thing to do.

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Retool to win in the next decade

ImagineNation

After the World Economic Forum meeting in Davos drew to a close, Martin Reeves , Senior Partner & Managing Director, Director of the BCG Henderson Institute shared his reflections of the event with the Boston Consulting Group. Whilst discussion trended down global economic growth, they also elevated risks on a number of fronts, spanning the whole system, in the context of technological & economic risks, as well as societal & the planetary risks.

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How To Create The Perfect Website For Your Manufacturing Company

The Human Factor

contributed post –. Every business needs a website if they’re going to succeed. It’s a great way to find new customers and give them a taste of what your company can do. There are some features that all business websites need like customer reviews, contact details and a list of products and services. But beyond that, there are some very specific features that depend on what your company does.

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3 Ways To Boost Your Employees’ Ability To Focus On Work

The Human Factor

Contributed post –. All business owners would like to think that their employees are focused on the job they are required to perform. After all, if an employee is firmly focused on the task at hand, their productivity will be higher, their work will be more efficient, and they will complete their workload to a high standard in the shortest possible time – all of which greatly benefit the business as a whole.