Disruptive innovation: where, not what
Jeffrey Phillips
JANUARY 13, 2017
First, a slight diatribe. Why is it that companies think their people can do successful innovation when they don't share a common language? In the title I've used the word "disruptive", and by this I mean innovation in the "third horizon" - incremental, breakthrough and disruptive. I'm defining disruptive innovation as new products, services or business models that "disrupt" existing products or markets.
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