Why taking your best shot is all wrong in innovation
Jeffrey Phillips
APRIL 4, 2019
I was speaking with a prospective client recently and was dismayed to hear them talk about innovation in a manner that seems to suggest innovation is a "one and done" activity. Then a good friend introduced me to the book Loonshots, which I haven't read, but did listen to a podcast about. I'm not here to review Loonshots, but I do want to debunk the idea of innovation and its connotation to "shots" of any kind.
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