Disruptive Is Not a Dirty Word
IdeaScale
MAY 23, 2017
Disruptive isn’t a dirty word, but it can be a scary one. Why does the word “disruptive” raise such fear among so many people? You can argue it’s a buzzword, but people are annoyed by buzzwords. Uttering “disruptive” during a meeting can get you looks more along the lines of profanity. But “disruptive” isn’t a dirty word: It’s an honest reality, and disruptive innovation is sometimes the only way forward.
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