Why didn’t I think of that? A reusable, square wine barrel wins design award
Idea to Value
NOVEMBER 20, 2017
Some innovations are just so simple, they make you ask yourself: “ Why didn’t I think of that???” This is one of those examples. A small family business of Ulrike und Thomas Lutz from Bellheim, Germany has just won a prestigious Design award for an innovation which seems like it took thousands of years and yet is so simple. They have developed a new design for the traditional oak barrel used to store and mature wine.
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