Digital Transformation: Dual Approach to Business Model Innovation
Integrative Innovation
JUNE 13, 2020
Recently, Karolin Frankenberger from University of St. Gallen gave a worthwile presentation , one slide of which neatly illustrates why Dual Innovation is essential nowadays: Digitally transforming a company calls for true ambidexterity , i.e. simultaneously succeeding on the S-curve of today’s business model AND that of the future business model which is supposed to eventually supersede the existing one.
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