Ecosystems: Goods-dominant vs Service-dominant logic
HYPE Innovation
JULY 30, 2017
“Anything that just costs money is cheap” John Steinbeck - American novelist. Before we move on to see how ecosystems are built and managed, let’s take a moment to grasp their underlying logic. In as follows, a crash course on “goods-dominant” versus “service dominant” logic, customer focus, resilience thinking and value co-creation. In short, the “stuff” ecosystems are made of.
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