Tue.Dec 17, 2019

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How Is Digital Innovation Changing Marketing?

InnovationManagement

In 2013, Adobe conducted a comprehensive research study and found that 76% of marketers believe that marketing changed more in the past 2 years than in the previous 50. Digital technologies were changing rapidly, impacting how marketers build their strategies and market to their audiences. Today, fast digital innovation has been replaced with the strategic implementation of new technologies in marketing.

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Six Important Questions for Innovation

Innovation Excellence

Here are six important questions for innovation: 1. What’s the Distinctive Value Proposition? The new offering must help the customer make progress. How does the customer benefit? How is their life made easier? How does this compare to the existing offerings? Summarize the difference on one page. If the innovation doesn’t help the customer make.

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How to Achieve Repeatable Innovation: A Chat with Spotless

IdeaScale

Innovation is about teamwork at Spotless. “Would you ever think that you’d have a grounds person pitching an executive director asking for money?” asks Bridie Scott, Innovation Manager at Spotless. Spotless is one of Australia’s top companies, a facilities management company with over 36,000 people. Catering, hospitality, security, and more are all part of the services it provides.

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3 Noteworthy Continuous Improvement Books from 2019

Kainexus

Every year, the collective wisdom about how to lead organizations and engage in continuous improvement continues to grow. Many of the core principles remain unchanged, but new ways of thinking about how we get close to perfection emerge, and new voices add their insight to the conversation. In 2019 several new books were published that we think are worth your consideration.

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Manufacturing Sustainability Surge: Your Guide to Data-Driven Energy Optimization & Decarbonization

Speaker: Kevin Kai Wong, President of Emergent Energy Solutions

In today's industrial landscape, the pursuit of sustainable energy optimization and decarbonization has become paramount. Manufacturing corporations across the U.S. are facing the urgent need to align with decarbonization goals while enhancing efficiency and productivity. Unfortunately, the lack of comprehensive energy data poses a significant challenge for manufacturing managers striving to meet their targets.

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Is Your Writing Style Color-by-Numbers or Puzzle-Assembly?

Stephen Shapiro

There are two different ways to write a book. Be sure to choose the best one for your style… Writing a book can be intimidating. For some, it may seem like an insurmountable endeavor. But I assure you it is not. Over the years I’ve met hundreds of authors. And one thing I’ve discovered is that there isn’t a one-size-fits-all approach used by writers.

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Failure: The Other F-Word

Innovation Leader

Innovators often repeat the mantra, “Fail fast, fail cheap.” But is that the right approach to projects that flop?

Project 58

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Digital Disruption: In search of market leadership

mjvinnovation

Digital Disruption has had a major effect on the agendas of CEOs around the world because of domestic digital generations and because of the GAFA (Google, Amazon, Facebook and Apple), companies that have revolutionized the entire market using 100% digital solutions. The Internet of Things , Blockchain, Data Science and Artificial Intelligence are just a few examples of innovations that have come off the drawing board and are already completely changing the way companies do business.

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Meet the yet2 Team – Alex Roberts

Yet2

This is one in a series of blog posts where we highlight members of the global yet2 team. We recently spoke with Alex Roberts , an associate project leader, based out of yet2’s Liverpool office. Q: What technologies or topics excite you the most right now? I’m interested in the “small topic” of climate change and sustainability. It is something that can be improved upon across all industries.

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Nominate the Top 40 Innovation Bloggers of 2019

Innovation Excellence

Innovation Excellence loves making innovation insights accessible for the greater good, because we truly believe that the better our organizations get at delivering value to their stakeholders the less waste of natural resources and human resources there will be. As a result we are eternally grateful to all of you out there who take the.