Why Do Entrepreneurs Keep Entering Highly Unprofitable Industries?
Michael Roberto
MARCH 19, 2021
Source: New York Times During the early days of my strategy courses, we often learn about Porter's five forces as a tool for evaluating industry structure. We often examine industriest at the extreme - either highly profitable (such as pharma) or highly unprofitable (such as airlines or fitness centers). We use the framework to try to explain the level of profitability in these markets.
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