Eight Companies that Switched What They Did
Destination Innovation
MAY 24, 2022
Peter Drucker famously said, “Every organisation must prepare for the abandonment of everything it does.” Here are examples of eight successful companies which switched from one activity to another in order to meet a customer need. Tiffany was started in 1837 by Charles Tiffany and John Young, in Brooklyn, Connecticut, as a “stationery and fancy goods emporium” In 1862, during the Civil War, the company supplied the Union Army with swords, flags and surgical implements.
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