Harvard Business Review

DECEMBER 6, 2024

The highest-grossing tour in music history is a case study in how a legacy act can navigate the modern attention economy.

Case Study 124

Case Study Study Marketing Strategy 124

Innovation Excellence

DECEMBER 6, 2024

GUEST POST from Mike Shipulski If youre asked to do cost reduction, before doing that work, ask for objective evidence that the work to grow the top line is adequately staffed.

Company 88

Company Leadership Innovation 88

Harvard Business Review

DECEMBER 6, 2024

The difference between incremental and transformative gen AI lies not in technical sophistication or strategic vision, but in a shared understanding of what drives performance for your organization. This article describes a simple strategic tool that your organization can use as a framework to assess gen AI maturity and build the capabilities needed to create and capture value from AI.

How To 115

How To Tools Generative AI 115

Planview

DECEMBER 6, 2024

Elite organizations are proving the power of the product operating model. Theyre shifting from time- and resource-wasting project-based work to value-focused product-oriented work, which enables them to improve operational efficiency, customer centricity, delivery speed, and other objectives. But just like any journey, the project-to-product shift comes with challenges.

Project 52

Project Software Review Roadmap Report 52

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Marketing

Harvard Business Review

DECEMBER 6, 2024

Five strategies for avoiding confusion and getting the support you need.

Strategy 95

Strategy Strategy Management 95

Destination Innovation

DECEMBER 6, 2024

During World War II cities protected themselves from nightime air raids with blackouts. All streetlights were turned off and cars had to drive with their headlights off. Citizens were banned from using external lights and had to carefully cover all windows and openings with curtains or covers to ensure that no light shone outside. This made it much more difficult for the bombers to locate and hit their targets.

Policies 261

Policies Innovation 261

CMOE

DECEMBER 6, 2024

In the modern business ecosystem, achieving organizational goals and delivery value to stakeholders hinges on a critical factor: strategic alignment. This alignment ensures all departments, teams, and individuals work cohesively toward a unified vision. However, misalignment emerges due to a variety of factors, hindering performance and creating obstacles.

Technical Review 52

Technical Review Underperforming Technical Team Resources Leadership 52