What is Value Innovation? Examples, Process, & Best Practices
Qmarkets
MARCH 13, 2025
Most businesses focus on outperforming rivals in existing markets, but this approach often leads to diminishing returns. Value innovation takes a different pathit creates entirely new demand by delivering higher value at a lower cost, making competition irrelevant. Instead of fighting over market share, companies that embrace value innovation redefine industry norms and unlock new growth opportunities.
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