What is Quantitative Market Research? Definition, Methods, Examples and Best Practices
IdeaScale
MAY 17, 2023
What is Quantitative Market Research? Quantitative market research is defined as a type of research that involves the collection and analysis of numerical data to understand market trends, consumer behavior, and other business-related variables. It typically involves surveying a large sample of people or a target audience to gather data using surveys, polls, or questionnaires, [.
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