Why a Job-To-Be-Done Approach Can Be Crucial for the Success of Your Innovation Program
HYPE Innovation
OCTOBER 10, 2017
How often do you get caught up in the numbers game in innovation? You are encouraged to generate lots and lots of ideas, the more ideas, the better. Then you are encouraged to “fail fast” by quickly evaluating ideas to see which is the best. But innovation is not a mixture of guesswork, searching in a random fashion what might strike a chord with your customers.
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