Mon.Jun 27, 2016

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3 Creative Thinking Skills Ideas from Gas Can 2016

BrainZooming

Last Friday’s Gas Can Creative Conference sponsored by AAF-KC (American Advertising Federation – Kansas City) was a half-empty gas can, at best. While there were a few presentations and ideas to stimulate our creative thinking skills, there were far too few for an all-day event. We’ll turn the event’s downsides into a positive later in the week. 3 Creative Thinking Skills Ideas from Gas Can 2016.

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State of Global Innovation Report

Innovation Excellence

We hope this study serves as a useful tool for your organization to gather the insights it needs to be more innovative, and especially to help surmount the obstacles that typically hamper organization-wide innovation competence.

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Brexit – Economic Destruction vs. Creative Destruction

Adam Hartung

I’m a believer in Disruptive Innovation. For almost 100 years economists have been writing about “Creative Destruction,” in which new technologies come along making old technologies — and the companies built on them — obsolete. In the last 20 years, largely thanks to the initial insights of the faculty at Harvard Business School, we’ve seen a dramatic increase in understanding how new companies use new technologies to disrupt markets and wipe out the profita

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Innovating to Drive Customer Lifetime Value

Innovation in Practice

Imagine a hypothetical scenario where you’re forced to make a choice between innovating for Customer A or Customer B. Which one would you choose? Well, it depends on how much they buy from you. If Customer A spends more money on your products than Customer B, you’d select that one. But wait a minute. What if Customer A costs you more in terms of selling and customer service.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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Are You an Idea Torchbearer ? How to pitch your ideas and Influence others

Innovation Excellence

Most innovators have their own style when they pitch their ideas. Some styles work better than others. Few, like Nancy Duarte, have systemized the product pitch into a verifiable process that works. Her system works in innovation, product management, and in leadership, particularly when it comes time to scale the company.

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Innovating brand strategy

Strategos

A lot of people are looking for “brand strategy”. Why? One reason is because brand power and influence are much more difficult to obtain in this era of empowered consumerism. Empowerment comes from increased access to information and through a shift in trust from experts to peers. This shift isn’t simply a change in the way buying decisions are made.

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Why You Need to Defer Judgment During the Ideation Phase of a Brainstorming Session

Idea Champions

Big thanks to Val Vadeboncoeur, Idea Champions' Director of Training, for this timely article on the importance of deferring evaluation during the ideation phase of a brainstorming session. When Alex Osborn , co-founder of the advertising firm, BBD&O, first came up with the basic concept of brainstorming way back in the 1940's, he stressed that during idea generation "we should hold back criticism until the creative current has had every chance to flow.

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What Do Job Seekers Want?

Michael Roberto

Wade Burgess, VP of talent solutions at LinkedIn, wrote an article for Fast Company this week. He explains the findings from the company's 2016 Talent Trends study. In that research, LinkedIn asked more than 26,000 people about their job search process. These job seekers reported that they cared the most about the following three things: 1. Culture: Burgess writes, "More than two-thirds (66%) of survey respondents wanted to know about a company’s culture and values above all else when considerin

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