Innovation or Disruption: What’s Your Aim?
MARCH 19, 2019
The terms “innovation” and “disruption” are commonly used in today’s business world. Often, they’re treated as interchangeable, but they’re not the same thing. Innovation takes a vision and turns it into reality. Disruption is innovation, but not all innovation is disruption, just like all squares are technically rectangles , but not all rectangles are squares. It’s not even as simple as that, because sometimes innovations become disruptive after reaching a tipping point.