Direct-to-Consumer: how this new business model can impact digitization
mjvinnovation
JULY 14, 2021
Ever since the pandemic hit, the only option for brands to keep their businesses running smoothly is to have a well-established digital presence. This need generated an impulse towards direct-to-consumer business models, which was a means to distance brands from physical stores. D2C is a model that promotes company self-sufficiency and has been expanding mainly through e-commerce and digital marketplaces.
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