Tart-up or Start up? Two innovation strategies for established companies
Idea to Value
MAY 27, 2019
The innovation game is not played on a level playing field. Start-ups – companies under 5 years old owned by one person or a small team of entrepreneurs and venture capitalists – will innovate quite differently from established companies, which have a history of successful growth and a market share to defend. Recent start-ups that have grown up, such as Facebook, Google and Netflix are hybrid cases, still youthful and on the warpath for new products and markets,while also owning huge
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