Back in June, I wrote about Euphoric Beverages, non-alcoholic drinks that are capable of altering your mood to ensure that you can still have a good time when you’re out and about. Now, there’s another new drink on the market, Pepsi’s Driftwell, that is capable of pulling off the opposite effect: making you drowsy so that you can fall asleep easily.
The invention of Driftwell points to a growing trend. One in which our food and beverages do more than just keep us fed and hydrated. Instead, they provide added health and wellness benefits as well.
Fast Company explains:
“Driftwell falls into the broader category of so-called functional food and drinks, which aren’t new. People have come to expect what they consume to do more for them—from Activia yogurt’s digestive boost to the calmness of CBD gummies. It’s a trend that Darren Seifer, food and beverage analyst at the research firm NPD Group, expects to continue, especially with everything going on now.
‘You can have function in the foods and beverages you’re consuming,’ he says. ‘It’s not just about thirst. It’s not just about sustenance. It’s about helping you feel good.’
He adds that functional beverages ‘are able to provide the taste consumers like in a format that’s convenient,’ which may give them an edge in the marketplace. ‘For the time being, health is more about getting through the day and staying focused on what your basic needs are and providing stress relief,’ Seifer says.
Other sleep-related foods include Nightfood ice cream, Dream Water, and Celestial Seasonings’ Sleepytime tea.”
Ice cream that helps you fall asleep?! Now we’re talking! I usually eat ice cream before I go to bed anyway and would prefer not to drink something so that I won’t have to keep waking up to go to the bathroom. Nightfood ice cream could be a real game-changer for me! Which begs the question: what other functional foods are out there currently or in development?! What else could we be eating or drinking to help improve our lives?!
Leave a comment