Fri.Oct 14, 2022

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Leverage the Power of Google with Revolutionary New Ad Format, Performance Max Advertising

Brunner

Here at Brunner, we are always striving to better our work for our clients. Something we have been having a lot of recent success with is Google’s new ad format called Performance Max. Performance Max is a new campaign type that runs within the Google Ads interface. Instead of targeting a single channel as you would normally do, this revolutionary new ad format runs across several different Google-owned channels including YouTube, Gmail, Discovery, Google Display Network, and Paid Search.

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Is Agenda Theater Ruining Your Meetings?

Harvard Business Review

Research shows that agendas often create the appearance of effective meetings — without actually improving how they’re run.

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Your Brand Isn’t the Problem

Innovation Excellence

GUEST POST from Mike Shipulski Cigarette companies rebranded themselves because their products caused cancer and they wanted to separate themselves from how their customers experienced their products. Their name and logo (which stand for their brand) were mapped to bad things (cancer) so they changed their name and logo. The bad things still happened, but […].

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Why You Need a Bedtime

Harvard Business Review

Going to bed at the same time each day can help you find time and energy you didn’t know you had.

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Manufacturing Sustainability Surge: Your Guide to Data-Driven Energy Optimization & Decarbonization

Speaker: Kevin Kai Wong, President of Emergent Energy Solutions

In today's industrial landscape, the pursuit of sustainable energy optimization and decarbonization has become paramount. Manufacturing corporations across the U.S. are facing the urgent need to align with decarbonization goals while enhancing efficiency and productivity. Unfortunately, the lack of comprehensive energy data poses a significant challenge for manufacturing managers striving to meet their targets.

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Canva’s Latest Design Tool: Online Whiteboard

InnovationTraining.org

Design tool Canva launches online whiteboard designed for innovation projects and teams. Online whiteboard tools are fantastic ways to collaborate and communicate with teams in the innovation and design thinking space, and there’s many great options out there. We’ve covered our favorites on our blog, including industry leaders Miro and Mural.

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To Encourage Patients to Fill Prescriptions, Fix Copays

Harvard Business Review

Insurers can take three steps to retain the benefits of copayments and avoid their downside.

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What’s Next in Payments? - SPONSOR CONTENT FROM HEXAWARE

Harvard Business Review

Sponsor content from Hexaware.

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