What Bad Bunny, the Grammys, and business theory have in common
Christensen Institute
FEBRUARY 9, 2023
Musician Bad Bunny recently made history when he became the first exclusively Spanish performing artist to be nominated for Album of the Year at the 2023 Grammys. But what is equally noteworthy are the songs he chose to open the ceremony. As someone who quite frequently listens to Bad Bunny songs whether they come up on Spotify, the radio, or the local brunch spot, I know that the songs he performed, “ El Apagón ” and “ Después de la Playa ”, although well liked, are not his most popular nor the
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