Fri.Mar 24, 2023

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Innovation Basics: 4 reasons for improving processes and how to start

Wazoku

Changing the world, one idea at a time has to start somewhere. Even the organizations that regularly bring about revolutionary change had a first step to take on their journey. In the Innovation Basics series, we focus exclusively on what that first step could look like for newcomers to the innovation world. Follow this guidance to achieve faster, better innovation.

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Seven marketing habits to drive multicultural marketing growth

Brunner

At the most recent ANA Master’s of Marketing conference , Marc Pritchard, the chief brand officer at Procter & Gamble Co., presented the seven habits marketers need to adopt to drive business growth — in particular, multicultural market growth. “We believe it is the most significant opportunity for the industry, for companies like P&G, for our brands, and for our consumers we serve,” he told the audience.

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How Machine Learning Can Improve the Customer Experience

Harvard Business Review

Seven potential applications — from better recommendations to fraud detection.

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Great Customer Experience Work Begins Here

Innovation Excellence

by Braden Kelley What Customer Experience Really Is Customer experience (CX) is an essential part of any organization’s success. CX is much more than the level of customer service a company provides. CX is the totality of a customer’s interactions with an organization over the course of their shared relationship.

Course 81
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Manufacturing Sustainability Surge: Your Guide to Data-Driven Energy Optimization & Decarbonization

Speaker: Kevin Kai Wong, President of Emergent Energy Solutions

In today's industrial landscape, the pursuit of sustainable energy optimization and decarbonization has become paramount. Manufacturing corporations across the U.S. are facing the urgent need to align with decarbonization goals while enhancing efficiency and productivity. Unfortunately, the lack of comprehensive energy data poses a significant challenge for manufacturing managers striving to meet their targets.

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What Silicon Valley Bank Did Right

Harvard Business Review

It became a fixture among startups because it understood their needs better than other banks.

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Your Core Business – Greatest Strength, Greatest Weakness

Innovation Excellence

GUEST POST from Mike Shipulski Your core business, the long-standing business that has made you what you are, is both your greatest strength and your greatest weakness. The Core generates the revenue, but it also starves fledgling businesses, so they never make it off the ground.

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Are You Hung Up on That Career Path You Didn’t Choose?

Harvard Business Review

Research-backed advice for moving forward when you’re dwelling on what might have been.

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Video Quick Take: Medidata’s Anthony Costello on the Value of Decentralized Trials - SPONSOR CONTENT FROM MEDIDATA

Harvard Business Review

Sponsor content from Medidata.

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