Fri.Mar 24, 2023

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Innovation Basics: 4 reasons for improving processes and how to start

Wazoku

Changing the world, one idea at a time has to start somewhere. Even the organizations that regularly bring about revolutionary change had a first step to take on their journey. In the Innovation Basics series, we focus exclusively on what that first step could look like for newcomers to the innovation world. Follow this guidance to achieve faster, better innovation.

How To 52
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Seven marketing habits to drive multicultural marketing growth

Brunner

At the most recent ANA Master’s of Marketing conference , Marc Pritchard, the chief brand officer at Procter & Gamble Co., presented the seven habits marketers need to adopt to drive business growth — in particular, multicultural market growth. “We believe it is the most significant opportunity for the industry, for companies like P&G, for our brands, and for our consumers we serve,” he told the audience.

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Great Customer Experience Work Begins Here

Innovation Excellence

by Braden Kelley What Customer Experience Really Is Customer experience (CX) is an essential part of any organization’s success. CX is much more than the level of customer service a company provides. CX is the totality of a customer’s interactions with an organization over the course of their shared relationship.

Course 81
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How Machine Learning Can Improve the Customer Experience

Harvard Business Review

Seven potential applications — from better recommendations to fraud detection.

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Your Core Business – Greatest Strength, Greatest Weakness

Innovation Excellence

GUEST POST from Mike Shipulski Your core business, the long-standing business that has made you what you are, is both your greatest strength and your greatest weakness. The Core generates the revenue, but it also starves fledgling businesses, so they never make it off the ground.

Design 60
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What Silicon Valley Bank Did Right

Harvard Business Review

It became a fixture among startups because it understood their needs better than other banks.

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Are You Hung Up on That Career Path You Didn’t Choose?

Harvard Business Review

Research-backed advice for moving forward when you’re dwelling on what might have been.

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Video Quick Take: Medidata’s Anthony Costello on the Value of Decentralized Trials - SPONSOR CONTENT FROM MEDIDATA

Harvard Business Review

Sponsor content from Medidata.

Video 89