1 of 7 in the DON’T LISTEN TO YOUR CUSTOMERS Series
Innovation 360 Group
FEBRUARY 8, 2020
Who are your top competitors? What would it take for you to sit down with them at a table and talk about the future of your industry? This thought experiment is about seeing what you have in common your enemies. Ericsson was able to turn things around, even though they were in very deep trouble for a long time. Do you know how they did it? With antennas. Only now the antennas the build are very, very small.