How Nordstrom Is Using Innovation to Drive Better Results
IdeaScale
DECEMBER 14, 2021
Overview: Nordstrom, already facing headwinds due to changes in retail, has been using the data it aggregates to create more specific and meaningful private brands, bring in new labels for pop-ups, and other approaches that keep the 120-year-old department store relevant. A Difficult Road, And Then A Pandemic. The brick-and-mortar retail industry has faced difficulty over the last decade, thanks to a mixture of eCommerce and changing market tastes.
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