Digital Tonto

APRIL 9, 2023

The truth is that we can’t change anyone’s mind. Only they can do that. Yet as David McRaney explains in his new book, "How Minds Change," there are a number of new techniques that can help us be much more persuasive, but they don’t require brilliant sophistry or snappy rhetoric. They involve more listening than speaking, and understanding the context in which beliefs arise.

Change 208

Change Tools How To Management 208

HYPE Innovation

APRIL 9, 2023

What first comes to your mind when you think of brainstorming ? Typically, it’s involved a group of people actively discussing innovative ideas, exchanging opinions, and arguing about controversial issues. However, things are changing. Because remote work is now increasingly the norm, more companies are organizing idea campaigns in the cloud , where participants are brainstorming and producing ideas on their own.

Brainstorming 130

Brainstorming Groups Innovation Change 130

IdeaScale

APRIL 9, 2023

In today's fast-paced business landscape, companies face constant pressure to stay ahead of the competition and maintain their market share. Yet, even successful and established companies can fall victim to the "Innovator's Dilemma." Coined by Harvard Business School professor Clayton Christensen in his book of the same name, the Innovator's Dilemma refers to the challenge [.

Company 130

Company Disruption Competition Innovation 130

Innovation Excellence

APRIL 9, 2023

GUEST POST from Geoffrey A. Moore Customer journeys are a mainstay of modern marketing programs. Unfortunately, for most companies, they are pointed in the wrong direction! Most customer journey diagrams I see map the customer’s journey through the vendor’s marketing and sales process. That’s not a customer journey. That is a vendor journey.

Marketing 75

Marketing Company Design Technology 75

Speaker: Kevin Kai Wong, President of Emergent Energy Solutions

In today's industrial landscape, the pursuit of sustainable energy optimization and decarbonization has become paramount. Manufacturing corporations across the U.S. are facing the urgent need to align with decarbonization goals while enhancing efficiency and productivity. Unfortunately, the lack of comprehensive energy data poses a significant challenge for manufacturing managers striving to meet their targets.

Data

helloFUTURE

APRIL 9, 2023

New product development is an essential process for any business. A company’s success largely depends on its ability to innovate and bring new products to the market. In recent years, a new perspective has emerged in product development, based on the theories of French philosopher Rene Girard. Girard’s memetic theory has been applied to various… The post How Rene Girard’s Memetic Theory Affects New Product Development appeared first on IDEATE + EXECUTE.

Product Development 52

Product Development Ideation Marketing Company 52