The TRUE story of Post-It Notes, and how they almost failed
Idea to Value
APRIL 20, 2017
Everyone knows the story of the humble Post-It Note, and how it represents an idea’s ability to evolve and flourish. Some people would even hold up Post-It Notes as a symbol for innovation itself, much like the lightbulb is a symbol for an idea. Yet what hardly anyone knows is that Post-It Notes were amazingly close to the same fate as 96% of other innovations: complete failure.
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