The Future of Marketing: Connecting with Customers Beyond theSale Marketing has long been a game of numbersimpressions, clicks, conversions. But today, customers demand more than transactions. They want connection. They want to feel seen, heard, and understood. This shift is driving a new era of empathetic marketing , where brands move beyond product features and focus on deeper, more meaningful relationships with their audience. MORE
IdeaScale
MARCH 4, 2025
Like many others, I invested time in isolation during the pandemic to engage in various online learning programs. As a highly credentialed coach who coaches many global Agile and SCRUM leaders in major international and local organisations, I enrolled in an Agile Coach Certification Program and enthusiastically attended all daily sessions.
Leapfrogging
MARCH 4, 2025
What is a Values Statement? Values Statement: A Practical Guide for Strategy Projects A values statement is a declaration of an organizations core principles and ethical standards that guide its behavior, decision-making, and culture. It defines what the company stands for and how it conducts business, influencing employees, customers, and stakeholders.
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IdeaScale
MARCH 4, 2025
Greta Faccio1, Valentina Lorenzon21 Scientific consultant for innovation, St. Gallen, Switzerland.
Leapfrogging
MARCH 4, 2025
What is a Purpose Statement? Purpose Statement: A Practical Guide for Strategy Projects A purpose statement is a clear and concise declaration that defines an organizations fundamental reason for existence beyond making a profit. It articulates the companys core motivation, impact, and contribution to society. Unlike a mission statement , which outlines the companys objectives and operations, or a vision statement , which describes its long-term aspirations, a purpose statement answers the Why?
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
IdeaScale
MARCH 4, 2025
Introduction This paper relates selected multidirectional patterns of changeforce fieldsin the business environment to innovation strategy within the context of Zen philosophical principles. Three force fields are selected for brief evaluation: 1) domestic vs. global markets, 2) economic growth vs. environmental quality, and 3) entrepreneurs vs. customer base.
Paul Hobcraft
MARCH 4, 2025
Comparing Operating Models to change to Business Ecosystems Forget how you operate in traditional business models if you are considering the value and benefits of applying Ecosystem thinking and designs. You really have to think radically differently. There are significant differences in how we (can) operate and appreciate the distinctive aspects between our traditional management approach and applying Ecosystem thinking and design.
Business Innovation Brief brings together the best content for business innovation and strategy professionals from the widest variety of industry thought leaders.
Qmarkets
MARCH 4, 2025
Genius is often sparked by a single ideabut turning that idea into real innovation takes insight, action, and the right mindset. Some of the most influential business leaders, analysts, economists, scientists and thinkers have shared powerful lessons on what it takes to drive meaningful change. Their words offer timeless wisdom on creativity, problem-solving, and the strategies behind business success.
The Bliss Business Podcast
MARCH 4, 2025
Community is more than a buzzwordits the foundation of a thriving business. But how do you scale a brand while keeping human connection at the core? Join us LIVE on The Bliss Business Podcast as we welcome Richie Huffman, Founder & CEO of Celebree School , a leader in early childhood education who has built a thriving franchise by prioritizing relationships, trust, and meaningful engagement.
ImagineNation
MARCH 4, 2025
When I exited my corporate career more than thirty-five years ago, I was privileged to be regarded and respected as the Fashion Direction Manager for the Grace Bros Department Store group, one of Australia’s most senior women in retail management. This launched my global reputation as a fashion and lifestyle marketing innovator. In this exciting role, I was responsible for designing and implementing a company-wide fashion information system for apparel, accessories, homeware, merchandising
Michael Roberto
MARCH 4, 2025
What is cognitive overload and why is it important to consider as managers? The Mayo Clinic describes this challenge as follows: "When there is too much information to process, you may feel cognitive overload. This happens when you reach a point of paralysis of information not being able to process and then act on what is heard." When I'm teaching, I always try to be very aware of the cognitive load that I'm imposing on students.
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The DHS compliance audit clock is ticking on Zero Trust. Government agencies can no longer ignore or delay their Zero Trust initiatives. During this virtual panel discussion—featuring Kelly Fuller Gordon, Founder and CEO of RisX, Chris Wild, Zero Trust subject matter expert at Zermount, Inc., and Principal of Cybersecurity Practice at Eliassen Group, Trey Gannon—you’ll gain a detailed understanding of the Federal Zero Trust mandate, its requirements, milestones, and deadlines.
Sopheon
MARCH 4, 2025
2025 will bring new opportunities (and increased pressure) to tech transfer offices. Heres how to get your TTO ready.
Harvard Business Review
MARCH 4, 2025
Companies can’t afford to view ethical considerations as a luxury.
IdeaScale
MARCH 4, 2025
Many of my coaching clients recently shared their struggles with feeling tired, emotionally overwhelmed, and cognitively overloaded and are close to burnout. They attributed these issues to the pervasive and addictive nature of technology, exacerbated by the pandemic and divisive global conflicts, accelerating change and the rise of AI and hybrid work.
Harvard Business Review
MARCH 4, 2025
A curated list from one of HBR’s most popular newsletters.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
IdeaScale
MARCH 4, 2025
Many of my coaching clients recently shared their struggles with feeling tired, emotionally overwhelmed, and cognitively overloaded and are close to burnout. They attributed these issues to the pervasive and addictive nature of technology, exacerbated by the pandemic and divisive global conflicts, accelerating change and the rise of AI and hybrid work.
Harvard Business Review
MARCH 4, 2025
A conversation with entrepreneur Marc Zao-Sanders on his favorite productivity tool.
Tullio Siragusa
MARCH 4, 2025
The Future of Marketing: Connecting with Customers Beyond theSale Marketing has long been a game of numbersimpressions, clicks, conversions. But today, customers demand more than transactions. They want connection. They want to feel seen, heard, and understood. This shift is driving a new era of empathetic marketing , where brands move beyond product features and focus on deeper, more meaningful relationships with their audience.
Harvard Business Review
MARCH 4, 2025
How the German automaker is adapting to disruption and competition.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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