The Customer Forces Canvas [Updated]
Leanstack
OCTOBER 20, 2017
Here’s an updated version of the Customer Forces Canvas that I first introduced here : What changed? Two new boxes and some title tweaks for clarity: Added a box for the Old Solution Helps identify what (if anything) customers switched away from. Renamed Existing Alternatives to Consideration Set , and C urrent Solution to New Solution The timeline is now much clearer to visualize.
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