Strategy Without Purpose Will Always Fail
Digital Tonto
OCTOBER 23, 2022
We usually think of strategy as a rational, analytic activity, with teams of MBA’s poring over spreadsheets or generals standing before maps. Yet if we fail to take into account human agency and dignity, we’re missing the boat. Strategy without purpose is doomed to fail in the end, however clever the calculations, because eventually the real world will intrude.
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