The Fallacy of the Aha Moment & Overnight Success in Innovation
Idea to Value
MARCH 25, 2020
We’ve all heard the story of Newton and the apple. According to the legend, he came up with the theory of gravity when he was sitting under a tree and an apple fell on his head, at which point it all suddenly dawned on him. We love to hear stories of these great aha moments. The question is, are they true? Are innovations really born out of these miraculous moments of insight? Let’s dig a little deeper. Why aha moments don’t really matter.