Sun.Feb 05, 2023

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7 Innovative and Inspiring Examples of Brand Repositioning

IdeaScale

It’s not ideal, but it’s a reality—some businesses hit a point of no return. Their core products are no longer relevant, the wave there are riding has crashed, or their demographic’s needs have shifted. While some businesses throw in the towel, others explore entirely new business models. The brands below slightly repositioned themselves, drastically expanded [.

Examples 264
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Self-Righteousness Isn’t A Strategy

Digital Tonto

In The Righteous Mind, social psychologist Jonathan Haidt makes the point that many of our opinions are a product of our inclusion in a particular team. Because our judgments are so closely intertwined with our identity, contrary views can feel like an attack. So we feel the urge to lash out and silence opposition. That almost guarantees a failure to survive victory.

Strategy 190
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Elevate Your Customer Experience Game: 36 Must-Follow Dos and Don'ts for Skyrocketing Satisfaction and Loyalty

Collectivecamp

Customer experience is one of the most crucial aspects of any business, and it can mean the difference between retaining loyal customers or losing them to competitors.

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Five Challenges All Teams Face

Innovation Excellence

GUEST POST from David Burkus Teams face a lot of different challenges. Leading a team involves leading through many challenges. You’re given performance objectives. You map out a plan of execution with your team. But pretty quickly, you will run into challenges—both seen and unseen.

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Manufacturing Sustainability Surge: Your Guide to Data-Driven Energy Optimization & Decarbonization

Speaker: Kevin Kai Wong, President of Emergent Energy Solutions

In today's industrial landscape, the pursuit of sustainable energy optimization and decarbonization has become paramount. Manufacturing corporations across the U.S. are facing the urgent need to align with decarbonization goals while enhancing efficiency and productivity. Unfortunately, the lack of comprehensive energy data poses a significant challenge for manufacturing managers striving to meet their targets.

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Supply Chain Strategic Planning: A 5-Step Process + Template

Cascade Strategy

If you're a supply chain manager, you're probably feeling the pressure of staying ahead of the competition, juggling multiple initiatives, and navigating through constant supply chain disruptions.

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Creating Great Change, Transformation and Innovation Teams

Innovation Excellence

GUEST POST from Stefan Lindegaard Teams and organizations need to be agile, resilient and able to effectively navigate change and transformation to stay ahead in today’s fast-paced business environment. Thus, the above question is one I often ponder upon and discuss in my network and circles.

Change 77