5 Innovative & Sustainable Product Design Principles
ITONICS
APRIL 28, 2021
The question is no longer why the sustainability agenda holds strategic relevance or what action must be taken in order to achieve it - but rather how to do so. In order to achieve ambitious sustainability targets, businesses must move from an extractive approach to support generative and inclusive design. Sustainable business models deliver value propositions that create and leverage environmental and societal surplus, often carrying accumulative secondary value.
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