Focus on the Opportunity, not the Problem.
Destination Innovation
JUNE 7, 2017
Two groups of engineering students were given a similar task – to design a bicycle rack for a car. The first group was shown an existing but poorly designed roof rack for bicycles. They looked at all the issues with the current design and then set out to come up with something better. The second group was not shown the ineffective roof rack; they were simply told to design a really good bicycle rack.
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