How to defeat “Loss Aversion” – the #1 reason why middle managers kill innovation
Idea to Value
MARCH 11, 2018
In this article, you are going to learn exactly what Loss Aversion is, why is creates crippling fear in middle managers and decision-makers, and a simple model for how you can reframe your company’s thinking which encourages more innovation projects to thrive. A few weeks ago, I was leading a discussion at Deloitte about exactly why it is so hard to get support for new ideas within established companies.
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