Podcast S7E159: Margaret Webb – Divergent Association Task
Idea to Value
APRIL 28, 2022
In today’s episode of the Idea to Value podcast , we speak with Dr Margaret Webb from the University of Melbourne. Together with her co-author Dr Simon Cropper and Jay Olson, they created and released the Divergent Association Task , a new method to estimate the divergent creative potential of someone based simply on them entering a few words into an online form.
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