Mapping the customer journey is the top driver for digital transformation
Paul Hobcraft
NOVEMBER 22, 2016
Organizations are struggling to understand the behaviors of the ‘connected’ customer. Partly it seems executives don’t engage with their brand or business in the way that their customers do. There is often a difference in understanding the value creating points between them. The lack of having a well mapped out customer journey means missing out on opportunities caused by not knowing this complete set of connections being made into you.
Let's personalize your content