Shipulski On Design

It’s difficult to describe what an innovative company looks like, and there’s no singular recipe or direction that is right for all companies.  Here are some From: To: pairings that I hope will help you in your migration toward innovation.  You’re heading in the right direction as your company generates Tos and fewer Froms.

From:  No one is asking for that technology.

To:       What does this new technology stand for?

From:  How will the company benefit?

To:       How will the customer benefit?

From:  What’s the smallest improvement that will make a difference?

To:       How can we make the most significant difference?

From:  When will you be done?

To:       What will you learn?

From:  This might not work.

To:       How might this work?

From:  Start, Start, Continue.

To:       Stop, Start, Continue.

From: We’ve tried that before and it didn’t work.

To:      What’s changed since last time?

From:  What does perfect look like?

To:       How is the work done today and which elements can we improve?

From:  Defend and Defend the core.

To:       Extend and Defend the core.

From:  Define the idealized future state.

To:       Start with the work.

From:  That won’t work!

To:       Hey, watch this!

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